Identification of effective channels and methods for promoting university educational services

Research in the field of promotion includes a large number areas necessary for planning, evaluating effectiveness activities, tracking evolution media preferences and behavior consumers, analyzing formation company's brand, more. Currently, universities are spending significant funds efforts to promote their educational services economic training conditions intense competition this market. The identification effective channels methods based on quantitative research form survey first-year students will serve as basis development activities that ensure achievement intended goals at lowest cost. identifying promoting process, structure questionnaire technology processing results static package. questions identify university, describe preferences, behavior, portraits respondents factors influencing consumer decisions. proposed statistical package descriptive (frequency) analysis testing hypotheses about presence relationship between multiple variables calculation Pearson’s Chi-square. verification methodology was carried out studying Vladivostok State University Economics Service. put forward confirm study should be one enlarged group training. obtained practical interest planning